We don’t have a blog. We have a Joynal. A place for Wondermental thinking on branding, business and joy. No hacks. No hustle. Just ideas and thoughts worth spending a litte joyful time with.

Out with the Brand Guideline Book and in with the Brand Recipe Book

Joyjitsu™ is using the feeling of joy to outmanoeuvre your competitors.

The day I told a world-leading surgeon I could do his job

The joy of the window seat

It’s time to start enjoyneering your life

The joy of a smile

I knew from the age of five I was going to be a designer

Start your joyney of life today

Joyfuel in, joyful out

What's your hedgehog?

The world is full of killjoy brands, don't build another one

Every step of our process is enjoyneered™ for feeling. Brilliant brands. Weeks not months. Joy all the way through. The goal isn't just a brand you love. It's a brand your audience feels and can't forget.

Feel it

Define the feeling you want people to feel long before anything else exists. Because emotion is the brief, not a nice-to-have. I gotta feelin!

Build it

Turn that feeling into something real, repeatable and beautifully consistent. Because a feeling only works when it's felt everywhere.

Release it

Put it into the world in a way people actually notice and feel. Because joy that stays inside the brand document isn't joy. It's a missed opportunity.

Grow it

Refine, measure and scale what works. Because Strategic Joy™ isn't a campaign — it's a commercial advantage that compounds.

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What it feels like to work with Wonderment

Now, the business truly has “wings” and I have the comfort and confidence that as a real business owner, the world is my oyster. I have had a ton more sales and within a matter of weeks I won my biggest deal so far. Having an image amongst my business peers that I'm very proud of is huge.

Roger

Roger Jones, Victoria and Mayfair Offices

We were very lucky to have Sean involved in this project. He brings great energy and always gets the visual tone just right. Having worked with him before, I greatly appreciate how he thinks in terms of flexible systems rather than fixed designs. It means the work never loses its impact.

Emily

Emily Penny, Founder - Be Colourful

Sean gave us a renewed purpose and a stand alone brand identity. Our new brand truly represents who we are and how we want to be known. We now have a constant stream of enquiries and everyone keeps on saying "I love your brand".

Andrew

Andrew Halford, Pink Fluff HR.

Sean is like the Willy Wonka of branding endlessly imaginative, delightfully unconventional, and able to turn the most ordinary ideas into something unexpected and brilliant.

Ramon

Ramon Tahmassebi, Director of Orthopaedic Services at The Cleveland Clinic

Working with Sean is always a joy. He is curious and can always be counted on to to bring the magic, no matter what the challenge might be!

Beulah

Beulah Toth, Managing Director - Be Obvious