We don’t have a blog. We have a Joynal. A place for Wondermental thinking on branding, business and joy. No hacks. No hustle. Just ideas and thoughts worth spending a litte joyful time with.
The C.A.R.E Framework™
A creative process that’s actually fun and gets you to market in weeks, not months, enjoyneering brands people genuinely care about.
Create
Uncover the emotion your brand should evoke. Because every connection truly starts with real emotion
Apply
Turn that feeling into form language design experience. Because feelings matter when felt deeply
Resonate
Activate it across touchpoints to spark connection and conversion. Because people follow felt emotion
Embed
Sustain it through consistency and measurement. Because joy is not a one-off system working
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What our joyful clients say
Now, the business truly has “wings” and I have the comfort and confidence that as a real business owner, the world is my oyster. I have had a ton more sales and within a matter of weeks I won my biggest deal so far. Having an image amongst my business peers that I'm very proud of is huge.
Roger
Roger Jones, Victoria and Mayfair Offices
We were very lucky to have Sean involved in this project. He brings great energy and always gets the visual tone just right. Having worked with him before, I greatly appreciate how he thinks in terms of flexible systems rather than fixed designs. It means the work never loses its impact.
Emily
Emily Penny, Founder - Be Colourful
Sean gave us a renewed purpose and a stand alone brand identity. Our new brand truly represents who we are and how we want to be known. We now have a constant stream of enquiries and everyone keeps on saying "I love your brand".
Andrew
Andrew Halford, Pink Fluff HR.
Sean is like the Willy Wonka of branding endlessly imaginative, delightfully unconventional, and able to turn the most ordinary ideas into something unexpected and brilliant.
Ramon
Ramon Tahmassebi, Director of Orthopaedic Services at The Cleveland Clinic
Working with Sean is always a joy. He is curious and can always be counted on to to bring the magic, no matter what the challenge might be!
Beulah
Beulah Toth, Managing Director - Be Obvious
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Your fortnightly joy snack dropped into your Moanday morning to remind you that joy isn’t a reward, it’s a survival skill. No hacks. No homework. Just one spark to mess with the gloom.
