Wonderfuel Issue Number 1 – Moanday called. Wonderfuel™ answered, with a spark of joy.
“Joy it Forward” is a playful twist on the familiar phrase “pay it forward.”
Where “pay it forward” is about good deeds, “joy it forward” is about passing on happiness.
Not just acts of kindness but sparks of joy that ripple and multiply.
Joy is magic.
But joy alone? It’s fleeting.
Joy shared? That’s rocket fuel.
One smile sparks another.
One story inspires ten more.
One moment of joy can ripple through thousands.
That’s the power of joy, multiplied.
That’s the power of joy, forwarded.
Because when you joy it forward, you don’t just brighten someone’s day, you change the weather around you.
✨ This week, try it:
Share a laugh.
Send a thank you.
Notice something beautiful and tell someone about it.
Tiny sparks. Big ripple.
That’s how we joy it forward.
// The founder diary #1 //
The day I stopped having imposter syndrome was the first day of the rest of my life.
An incredible moment.
So incredible, I named it.
I wrote it. Branded it. Breathed it.
I asked my wife what she thought.
She said, “The only thing that matters is what you think.”
And something in me cracked open.
For the first time, I wasn’t waiting to be picked.
I picked myself.
That moment became the seed of Wonderment. Not a business, but a belief.
A belief that joy belongs in business.
That design should make you feel something.
That logic and love can work side by side.
Wonderment is me, in full technicolour.
All the scars, stories and scribbles that shaped me, distilled into a purpose:
to make the mundane magical.
Because life’s too short for unremarkable brands.
And too precious not to find a little wonder in the work we do.
If your brand could use a little more joy — let’s talk.
// The joyful brand //
For me, Cadbury is one of the original joyful brands.
It understands that joy isn’t loud, it’s human.
Its purpose, “There’s a glass and a half in everyone,” captures the idea that people are naturally generous and kind.
That unmistakable purple feels like comfort before you even taste it, warm, familiar and indulgent. It’s more than colour; it’s emotion wrapped in foil.
And then there’s the drumming gorilla. Pure, unexpected delight.
A reminder that joy doesn’t need logic to make you feel good.
Cadbury’s magic lies in celebrating the small, everyday moments. A bar shared at a bus stop, a gift slipped into a lunchbox, a smile on a bad day.
It doesn’t shout. It doesn’t show off.
It simply makes people feel better.
Joy, for Cadbury, is simple, generous and deeply human —
a feeling that melts slowly, like chocolate, in moments of togetherness.
// Quote of the week //
// From the archives //
Pink Fluff HR Consultancy
Because let’s face it, HR without the human touch is just paperwork.
Pink Fluff is all about the pink fluff. The warmth, the wit, the real people behind the policies. Whether it’s navigating daily challenges or shaping long-term strategy, they put people first. Happy people = happy profit.
We turned their once-mundane tagline into something magical. Playful, human, and unmistakably them:
- Pink Fluff – The less paperwork, more people work HR Consultancy.
- Pink Fluff – The no-nonsense, real-world approach HR Consultancy.
Pink fluff, but not as you know it.
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