Wonderfuel Issue Number 3 – Start your joyney of life today

Everyone’s trying to live a joyful life.

But that’s the trap, isn’t it?

We treat joy like a destination, something waiting at the end of the road, after we’ve done the work, ticked the boxes, and earned the right to be happy.

But here’s the thing. Joy’s not out there. It’s right here, woven into your daily doing.

Living joyfully isn’t about self-help. It’s about self-remembering. Remembering what makes you feel most you.

Because joy isn’t a goal. It’s a way of living.

A state of being that begins the moment you decide to notice it.

So here’s three ways to remember joy daily:

Notice – The little things that make you feel alive.

Nourish – Give them your time, your presence, your attention.

Nudge – Share a spark with someone else; joy doubles when it travels.

A joyful life isn’t a prize you win someday. It’s a practice you can begin right now.

So why not give joy a try?

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// The founder diary  //

When I launched my own business, I second-guessed everything.

The fonts. The colours. The tone of voice.

Every detail felt like it could make or break everything I’d worked so hard for.

But then, something clicked. I remembered all the times I’ve told founders: “Trust your gut. Trust your instincts. You know more than you think.”

So, I took a deep breath and did just that. I stopped overthinking, let go of the doubts and leaned into what felt right.

I also realised I could not do it all on my own.

I needed expert help.

That help was to get out of my own way.

That’s how Wonderment was born.

Not from perfection, but from trust.

Trust in myself, in the process and in the belief that if I created something that felt true to who I am, others would feel that energy too.

So let’s hope you all do.

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// The joyful brand //

Insurance.

Even the word feels like paperwork. A world of grey logos, dull promises, and zero joy. Then along comes Marshmallow, soft by name, bold by nature.

Where others talk in clauses and cover, Marshmallow talks in colour and character. Born from the idea that insurance could be fairer and friendlier, they built a brand that feels human.

It’s joy done with intelligence, never childish, always considered. A brand that backs the ones who don’t fit the form by literally reshaping the form. Something beautiful, all candy pinks, playful “Marshforms,” and words that smile back.

Marshmallow proves even the dullest industries can sparkle. That design can shift not just perception, but emotion. That when, the mundane, with a little wonder, can become truely magical.

Because when car insurance makes you grin, that’s not luck, that’s brand magic.

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// Quote of the week //

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// From the archives //

Actually this is not from the archives but fresh off the boat to Dubai this week.

Super proud to share this Wonderment piece of work

Who says discount has to look cheap?

Meet SAVA, the supermarket with a smile.

Pronounced SAY va (like “savings”), SAVA isn’t your average discount store. It’s a feeling: bright, joyful and unapologetically human. A brand that actually smiles at you and dares you to smile back. Because saving should feel good, not just for your wallet but for your soul.

Together with Sindermann Creative, we built a clean, easy to implement design system bursting with playful shapes, vibrant patterns, tactile textures, bilingual type and mouthwatering photography, ensuring SAVA looks and feels consistently distinctive whether it’s on uniforms, vehicles, in store graphics or comms.

Bold colours, friendly forms and that irresistibly cheeky grin come together to turn everyday shopping into a moment of joy.

Because when a brand smiles, the world smiles back.

Shop. Save. Smile. SAVA.

As you can tell, we may well have had an extreme amount of fun doing this project.

And as James Clear says “Whoever has the most fun, wins”.

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