I knew from the age of five I was going to be a designer

Why did I always know I was going to become a designer?

Because my Uncle Bill was a designer and he was my hero.

I basically wanted to be him.

He and my aunt met while working at an ad agency called Yellowhammer, and as I grew up, I became obsessed with drawing, sketching my name in different type styles, and (of course) colouring-in books like they were sacred scrolls.

My first “career break” came at age 11, when I was crowned Haslemere Heights Calligraphy Champion, narrowly defeating my arch-nemesis, Anthony Genge. Genge thought he had it in the bag, but I clinched it thanks to a rather deliciously intricate illuminated first letter and, frankly, superior consistency. A small victory… but a defining one.

Through secondary school my creative obsession never wavered despite Uncle Bill insisting I’d make more money playing golf. (He wasn’t wrong. But still.)

And as he went on to set up his own agency, working with the likes of FIAT, Canon and the V&A Museum, I never lost sight of my mission: be Bill.

Fast forward to 2018, when I moved on from Atticus, the agency I co-owned. I came dangerously close to naming my new venture Uncle Bill.

But here’s the thing: this was never really about Bill.

It was always about me, who I am, the path I’d walked, and what had shaped me.

And so Wonderment was born.

Something joyful. Something wonderful.

Something meant. Something deliberate.

Something with purpose.

A purpose to spread as much joy and wonder as humanly possible through the work I create and the people I create it with.

‍