The old brief was to stand out from the crowd. But standing out still means standing in the same place, with everyone facing the same way. Standing out is just a different shade of beige.
The businesses winning now don't stand out. They stand alone.
Case study · Pink Fluff HR Consultancy
HR is a sector of box-ticking and handshake stock photos. Pink Fluff had real warmth, but a brand that read as corporate and cold. We didn't help them stand out from that crowd. We moved them out of it: from less paperwork to more people-work.
We need to stand out from the crowd
The crowd aka “The sea of sameness”
What standing alone looks like
265%
increase in new customer enquiries
“Sean gave us a renewed purpose and a stand alone brand identity. Our new brand truly represents who we are and how we want to be known. We now have a constant stream of enquiries and everyone keeps on saying ‘I love your brand’.”
Andrew Halford, Pink Fluff HR
Find out where you're standing.
A free 2-minute video on your brand, recorded by Sean. What already feels like you. Where you look and sound like your sector. And one way to step away from the crowd this month.