Your Travel Test
The Challenge:
In the chaos of COVID, travel testing became confusing, cold, and clinical. Travellers were desperate for clarity and a touch of humanity, in a world full of swabs, forms and uncertainty.
The Wonderment:
We repositioned “Your Travel Test” from a medical necessity to a ticket to freedom. Every touchpoint focused on what truly mattered, the anticipation of the journey, the joy of holidays, and the emotion of stepping back into the world.
The Result:
A refreshing brand that replaced anxiety with excitement. Clear, human and full of optimism “Your Travel Test” reminded travellers that this wasn’t just a test; it was permission to say bon voyage again.
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Your fortnightly joy snack dropped into your Moanday morning to remind you that joy isn’t a reward, it’s a survival skill. No hacks. No homework. Just one spark to mess with the gloom.
