Sava Supermarket
The Challenge:
A bold retail ambition needed an equally bold identity. Majid Al Futtaim set out to launch the UAE’s first homegrown Emirati modern discount retailer, but “discount” risked sounding dull, dated, and down-market.
The Wonderment:
Sindermann Creative created a design system that makes affordability feel aspirational. With vibrant colour, bilingual typography, and a friendly logo bursting with personality, the brand shouts value and quality. Shapes, textures and photography combine to form a visual language that’s joyful, modern, and unmistakably local.
The Result:
A confident, world-class retail brand with a smile in every detail. By the end of 2025, SAVA will open 12 stores across Dubai, proof that value can look premium when the idea is human, not cheap.
Project Deliverables
_Brand Identity
_Iconography
_Typography
_Art direction
_Guidelines
_UX / UI App design
Project in partnership with Sinderman Creative
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