Dirty Sixth
The Challenge
Most pub brands blend into the background, feeling interchangeable and transactional. Dirty Sixth wanted to prove that a local can be more than a place to drink, it can be a second home where everyone belongs.
The Wonderment
We brought their spirit to life through a bold, characterful identity built around a quirky maze typeface. This one of a kind font allows key words to transform into logos across different touchpoints, capturing the sense of discovery, personality, and authenticity at the heart of Dirty Sixth.
The Result
A distinctive pub brand that feels warm, human, and unmistakably its own. Dirty Sixth now delivers experiences that go beyond the pint, creating places where every visit feels memorable, welcoming, and full of adventure. Cheers.
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