Dave Hicks Putting

The Challenge
Golf branding often falls into two extremes, mass market tech talk or stuffy, old world tradition. This new golf technology business needed to bridge that gap and appeal to everyday golfers without drifting into cucumber sandwich, locker room clichés.

The Wonderment
We built the brand around a simple, confident truth, we will make you a better putter by making you a better putter. Clear, self aware, and quietly witty, the idea strips away ego and jargon, focusing on skill, improvement, and feel rather than status or bravado.

The Result
A sharp, distinctive brand that sits comfortably between modern golf innovation and timeless credibility. It speaks to real golfers with clarity and confidence, proving that performance focused branding does not need to shout to be heard

‍