Big Games Machine

The Challenge
Big Ideas Machine had always been driven by a simple ambition, to deliver ideas, campaigns, and results that went beyond what clients expected. But as the business evolved and the world changed post Covid, their broad PR positioning no longer reflected their growing focus on the gaming sector.

The Wonderment
We crystallised their thinking into a single idea, made better. A belief that BGM represented a smarter, sharper version of what people assume PR can be. When the business consolidated to focus purely on gaming clients, this idea powered the evolution into Big Games Machine, supported by a more digital, games specific look and feel, an electric colour palette, and a fresh suite of fonts.

The Result
A focused, high energy brand built for the gaming world. Big Games Machine now looks and feels as ambitious as the work it delivers, clearly signalling a specialist PR partner that is sharper, bolder, and unapologetically made better.

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