So who is this for?
Got a brilliant idea that’s your puppy? You’ve nurtured it, fed it late nights, and watched it grow. You’ve even tried to dress it up with a DIY logo, but it’s looking more scruffy mutt than show dog. So, the launch sits. Stalled. Meanwhile, your competitors are strutting around the park with brands that ooze pedigree. You’re stuck thinking, “Who can I trust to leash this chaos and get it right?” Sound familiar? Don’t worry. You’ve found your pack.
Your business has been trotting along nicely, but that old logo is starting to look a bit mangy. Your ambitions are off-lead, but your brand hasn’t caught up. Part of you thinks, “Who cares? We’re doing fine". But the other part knows, fine isn’t enough. You want to level up with a bold new brand, but the idea of endless sniffing around for the right designer or dealing with creative jargon has you ready to bury the whole idea. If you’re wagging your head at any of this, you’re in the right kennel.
Start-Ups
Scale-Ups
Your one-way ticket to a brand that doesn’t just bark – it bites. In 4 weeks, we’ll groom your business from scrappy underdog to best in show. No fluff. No faff. Just expert guidance, serious creativity, and a brand that’ll have tails wagging.
4 week brand make over
So What is UNDERdog to wonderdog™?
I’ve been branding businesses for 28 years, from global leaders to scrappy startups with nothing but a great idea and a dream. Seven years ago, I ditched the agency life to create Wonderment, the brand rebel in me ready to dig up the rulebook and do things differently.Wonderment isn’t just my business; it’s my proof. Using the same process that took me from barking in the shadows to howling on the creative map, I’ll help you create a brand that’s joyful, purposeful, and impossible to ignore.
Because I’ve been there. I know what it’s like to want a brand that feels like YOU. And I’ve spent almost three decades perfecting a process that delivers just that.
Why does it work?
So what's the process
STEP 1
I kick things off by sending you my “Wonderstanding” questionnaire, your chance to share all the juicy details about your new brand and it’s design vibe! Then, we’ll spend an hour together sharpening it into a creative brief that will guide the entire process.
STEP 2
From the creative brief, I’ll create three tail-wagging visual ideas for your brand. Think your logos, your colours, your fonts and your graphics, all designed to show how your brand works in the real world. You’ll choose your favourite, and I’ll get to work.
STEP 3
Your chosen concept gets the full spa treatment. Every element is polished, perfected, and ready to shine, whether it’s on socials, stationery, or a website.
STEP 4
You will get a one-page brand overview of your brand (logos, colours, fonts, graphics etc). You will also get a full suite of your logos (social avatars, dark/light versions) and any patterns, graphics, or images that we’ve created for you along the way.
Underdog to Wonderdog™ is for you if:
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You’re ready to stop chasing your tail and take MASSIVE ACTION.
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You want a brand that’s joyful, purposeful, because life is too short for boring brands.
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You’ve got the energy of a Jack Russell and the focus of a border collie.
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You’re indecisive or slow to act (this is a sprint, not a stroll).
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Your business is still just an idea on a napkin.
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You’re not ready to invest time, money, and energy into your brand.
it's not for you if:
Neom Coaching
Pink Fluff HR Consultancy
Your Travel Test
From Ruff to Remarkable meet the
wonderdogs
Ready to talk readies?
Optional extras available.
5 Canva social media templates (+ tutorial) £250
Mailchimp newsletter template (+ tutorial) – £250
A 4-5 page Wix website (+ tutorial) – £1,000
Bundle it all together for £2,550 and save 15%.
The Underdog to Wonderdog™ Package £1,500
Transform your brand in just 4 weeks
Still on the fence? Let’s muzzle those doubts:
I get it, investing in your brand is a big decision. So let’s have a 15 min free no pressure chat about it.
This is a 4-week sprint, designed for busy people like you. Bite-sized steps, clear milestones, and you won’t be chasing your tail. I keep it lean and fast – no endless back-and-forth.
That’s exactly why I’m here. My Wonderstanding process helps you get crystal clear on your brand. You don’t need all the answers – we’ll uncover them together.
You get 3 distinct creative routes to choose from (and plenty of room for tweaks). I’m not here to bulldoze you—I’m here to collaborate and make sure you’re barking with joy at the final result.
Sure, but will your DIY brand open doors, win hearts, and wag tails? Or will it keep you stuck in the kennel while competitors romp ahead? This is about stepping up and standing out.
It’s an investment, not a splurge. A brand that resonates will pay you back in confidence, credibility, and clients. Plus, I offer optional add-ons, so you only invest in what you actually need.
Is there ever a perfect time? The longer you wait, the longer you’re running on an ‘okay’ brand. Let’s get you to ‘hell yes’ before another season flies by.
Yes. A strong brand shifts how people see you—and how you see yourself. Confidence looks good on you. Let’s turn heads.
